About Us


About Andy Kelly

Andrew “Andy” Kelly, fondly known as “AK” by his friends, was a truly remarkable person whose love for football shaped much of his life. Kind, caring, and endlessly gentle, Andy’s passion for the game extended far beyond playing — it was a lifelong commitment that saw him coaching, mentoring, and watching with unwavering enthusiasm. His excitement was palpable when he set off for America, where he coached with heart and left a lasting impression on everyone he met.

Andy was driven by a quiet determination to better himself in every aspect of life. Whether it was earning his degree, pursuing a master’s, or dedicating himself to his coaching dream, he met every challenge with resilience and focus. His family took immense pride in his achievements, never missing an opportunity to share stories of his journey and his life in America with anyone who would listen.

Though Andy is no longer physically with us, his legacy lives on. His family finds comfort in knowing he had the chance to live out his dream abroad, and they continue to honor his memory by supporting others who share that same ambition. Andy’s spirit endures — a guiding light for those chasing their own dreams, and a reminder of the profound impact one person’s passion and determination can have on the lives of many.

 

Hear It From Others!

Testimonials

“Firstly, what an amazing idea and charity[.] Andy was a such a great person and loved his time in the US. I spent a lot of time with Andy throughout the degree, both here in Cardiff and in California – it was always fun when he was around[.] As course leader of the degree, I saw Andy grow and develop during the programme, he was always supportive of his fellow classmates and new students/coaches in the years below him, so this is such a great tribute to continue this mantra and legacy. “

-Rachel Murray, USW BSc Course Leader

Join Our Inspiring Journey

At Andy Kelly’s Football First Forum, we believe in empowering UK students to achieve their coaching dreams in the USA. Our organization is on a mission to support ambitious young adults on their journey, providing mentorship and financial backing along the way. Together, we will continue to make a meaningful impact, helping talents shine and their dreams come true.

Together, We Can Make Dreams Come True

Our mission is simple: we believe every UK student with a coaching dream should have the chance to achieve it. Through mentorship, fundraising, and community support, we provide essential grants to help these young talents flourish in the USA. Join us in spreading hope and opportunities for future leaders on and off the field!

Meet Our Team

Get to know our dedicated team! Each member brings unique skills and a passion for empowering students to chase their coaching dreams.

Kimmy Neal

Chief Operating Officer

Bryan Kelly

Chief Executive Officer

Erin Kelly

Trustee

Get Involved and Make a Difference!

Join us in empowering dreams! Whether you want to volunteer your time, make a donation, or participate in our events, every bit counts. Your involvement helps UK students reach their coaching aspirations in the USA. Let’s inspire the next generation together!